Travis Koehler Travis Koehler

ATS Optimization: Making Your Resume Work Smarter

If you’ve spent any time researching resumes, you’ve probably seen warnings about the “mysterious ATS”  (the Applicant Tracking System) that supposedly rejects resumes before a human ever reads them. Some of that advice is helpful, but much of it is outdated or exaggerated.

The truth? Modern ATS software has evolved significantly. It doesn’t “toss” your resume for using color or formatting. Instead, it’s a powerful organizational tool used by recruiters to manage high volumes of applicants, scanning, sorting, and ranking resumes based on relevance. Understanding how it really works can help you design a resume that performs well both in technology and in human hands.

As a professional resume writer in Nashville, TN, I focus on creating resumes that look sharp, read naturally, and align with how today’s hiring systems and people actually operate.

What the ATS Really Does

Applicant Tracking Systems are designed to help recruiters:

  • Parse information (extract your name, contact info, and experience into a database)

  • Match keywords from your resume to the job description

  • Score and organize applicants based on relevance

That means your goal isn’t to “trick” the ATS,  it’s to make your resume clear, structured, and aligned with the language employers use.

How Modern ATS Technology Has Evolved

Older systems struggled with nontraditional layouts, tables, or PDFs. But today’s leading software, such as Workday, Lever, Greenhouse, and iCIMS, can read most modern, well-formatted resumes.

Still, simplicity wins. A few quick rules keep your resume reader-friendly for both machines and people:

  • Use standard section headers (Experience, Education, Certifications, etc.).

  • Avoid embedding text in images or graphics; ATS systems can’t read them.

  • Stick with standard fonts like Calibri, Arial, or Helvetica.

  • Save your file as a PDF or Word document, depending on the application instructions.

The goal is compatibility, not minimalism. You can absolutely include tasteful design elements and white space as long as the text remains selectable and structured.

Keyword Relevance Still Matters

ATS platforms rely on keywords to determine fit, but they no longer count repetitions. They look for context in where and how a skill is used.

That’s why scattering keywords randomly at the bottom of your resume doesn’t help. Instead, naturally incorporate them into your:

  • Professional summary (e.g., “Strategic Operations Manager experienced in Lean process improvement and cost optimization.”)

  • Core Competencies (e.g., “Process Improvement, KPI Development, Vendor Relations, Budgeting & Forecasting”)

  • Experience Bullets (e.g., “Implemented a Six Sigma process improvement strategy that reduced cycle time by 18%.”)

If a recruiter searches for “process improvement,” your resume will surface — not because of keyword stuffing, but because you used the phrase meaningfully.

Formatting That Works With Both Systems

Modern ATS systems can interpret:

  • Bullet points

  • Bold text

  • Simple lines or shading

  • Basic two-column layouts (as long as text is selectable)

What they still can’t read effectively are complex text boxes, charts, and columns built with tables. If your resume template looks like a graphic design project, test it by copying and pasting the text into a blank Word document. If everything pastes in order, your file is likely ATS-friendly.

GEO Optimization: Don’t Forget Location

Many recruiters filter candidates by geography, especially for hybrid or in-office roles. Including your city and state (e.g., Nashville, TN) in your header or summary helps ensure your resume appears in location-based searches.

If you’re open to relocation or remote work, you can include that context: “Based in Nashville, open to nationwide or hybrid opportunities.”

The Human Element Still Wins

Even the best ATS score won’t guarantee an interview; that’s where your storytelling, structure, and tone make all the difference. Recruiters use ATS software to filter, but they still make decisions based on a human connection.

Your goal is twofold:

  1. Make your resume easy for the system to read.

  2. Make it impossible for a person to ignore once they do.

That means focusing on authenticity, clarity, and results rather than gimmicks or formatting tricks.

Final Thoughts

Today’s ATS technology is more innovative and more forgiving than most job seekers realize. Instead of fearing it, learn to write through it, using structure, keywords, and formatting that make your resume both machine-readable and human impactful.

If you’re unsure whether your resume is truly optimized for modern hiring systems, I can help. As a resume writer offering executive resume services, LinkedIn optimization, and interview coaching in Nashville, TN, and beyond, I design resumes that strike the right balance between design and data, helping professionals stand out in both digital and personal review.

You can click the link above to schedule a consultation.

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Travis Koehler Travis Koehler

Skills & Technical Proficiencies: Showcasing the Tools That Power Your Success

Every professional has tools that make them effective, whether that’s software expertise, leadership ability, or specialized technical knowledge. The Skills and Technical Proficiencies section of your resume is where you highlight those capabilities in a clear, targeted way. It’s a small part of your document. Still, it carries significant influence, especially in a world where recruiters, hiring managers, and Applicant Tracking Systems (ATS) all scan for specific skills before reading further.

As a professional resume writer in Nashville, TN, I often describe this section as your “credibility snapshot.” It instantly tells the reader what you’re equipped to do and reinforces the message introduced in your Professional Summary and Core Competencies.

The Purpose of the Skills Section

Your Skills section serves three critical purposes:

  1. Immediate clarity: It gives recruiters a quick sense of what you bring to the table without requiring them to search your work history.

  2. ATS optimization: Keywords in this section help your resume pass automated screenings.

  3. Professional validation: It reinforces your technical and functional strengths, proving you have the hands-on ability to deliver results.

This section is especially powerful for industries where specific tools, systems, or platforms are essential, such as project management, healthcare, finance, IT, or marketing.

How to Structure Your Skills

You can structure this section in a few different ways depending on your experience and target role.

1. Organized by Category

For professionals with a mix of technical and interpersonal abilities, categorizing skills helps with clarity.

Example:
Technical Tools: Salesforce, HubSpot, Microsoft Excel, Tableau, Power BI
Leadership & Strategy: Change Management, Cross-Functional Collaboration, Team Development
Operations: Budgeting, Vendor Management, Process Improvement

2. Simple Linear List

If your skills are closely related, a single-line or two-column format works well.

Example:
Microsoft Office Suite | QuickBooks | SAP | Data Analysis | Business Forecasting | Project Management

The key is consistency, parallel formatting, proper capitalization, and clean alignment.

Balancing Hard and Soft Skills

The most effective resumes include a healthy mix of both:

  • Hard Skills: These are teachable, measurable abilities, things like SQL, Python, Six Sigma, or Contract Negotiation.

  • Soft Skills: These reflect how you work, including Leadership, Communication, Adaptability, and Problem-Solving.

Even though soft skills are more complex to quantify, they are often what set you apart once your technical expertise gets you in the door.

Keeping It Relevant

One of the biggest mistakes I see is the “everything I’ve ever learned” approach. Listing outdated software, basic computer literacy, or irrelevant abilities can weaken your brand. Every item in your Skills section should serve a purpose, either to match the job posting or to reinforce your professional focus.

If a skill is obsolete or unrelated to your current goals, it’s better to leave it off.

How Many Skills Should You List?

Aim for 10–15 total skills, depending on your career level. For executives or senior leaders, a concise, curated list looks more polished than a long block of text. For technical professionals, a few extra tools or platforms are expected, but even then, prioritization is key.

When to Update Your Skills Section

Technology and industry expectations evolve quickly. Make it a habit to review your Skills section every six months. Ask yourself:

  • Are all of these still relevant to my work?

  • Have I learned any new tools or methods I should add?

  • Are there certifications or platforms I’ve mastered that deserve inclusion?

I want you to know that keeping this section current makes sure your resume always reflects your actual professional value.

Final Thoughts

Your Skills and Technical Proficiencies section might seem small, but it’s one of the most strategic elements of your resume. By listing the right combination of hard and soft skills, staying current with industry tools, and using clean formatting, you help both hiring managers and automated systems recognize your fit instantly.

If you’re not sure which skills to prioritize or how to align them with your career goals, I can help. As a resume writer offering executive resume services, LinkedIn profile optimization, and interview coaching in Nashville, TN, and beyond, I specialize in crafting resumes that combine clarity, keyword precision, and professional storytelling.

Book a consultation today by clicking the Book Now button in the header.

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Travis Koehler Travis Koehler

Achievements: Turning Responsibilities Into Results

Your resume isn’t just about showing what you were responsible for; it’s about proving what you accomplished. That’s where the Achievements section (or achievement-driven bullets within each role) comes in. This is the part of your resume where you move beyond tasks and demonstrate the measurable impact you’ve had throughout your career.

As a professional resume writer in Nashville, TN, I’ve seen talented professionals undersell themselves by only listing job duties. The difference between a resume that gets skimmed and one that gets shortlisted often comes down to whether or not you’ve translated responsibilities into results.

Why Achievements Matter

Recruiters and hiring managers aren’t just asking what you did — they’re asking what happened because you did it. Achievements answer that question by showing outcomes. Did you increase revenue? Reduce costs? Improve efficiency? Lead teams through growth?

This section builds credibility, positions you as a problem solver, and separates you from candidates who may have had similar job titles but delivered less impact.

How to Identify Your Achievements

Think about the projects, challenges, and milestones that defined your role. Ask yourself:

  • Did I save the company time, money, or resources?

  • Did I increase revenue, productivity, or customer satisfaction?

  • Did I introduce a new process, system, or initiative that improved performance?

  • Did I receive awards, recognition, or promotions based on results?

The answers to these questions serve as the raw material for crafting strong achievement statements.

The Power of Metrics

Whenever possible, tie your achievements to numbers, percentages, or dollar amounts. Metrics lend credibility to your claims and make them easier to understand.

For example:

  • Instead of: “Improved customer retention.”

  • Try: “Increased customer retention by 18% year-over-year through new engagement programs.”

Numbers don’t just tell — they prove. Even if you can’t disclose exact figures, estimates or ranges are better than vague statements.

Structuring Achievement Statements

The most effective achievements follow a Challenge-Action-Result format. Briefly state the situation, explain what you did, and close with the outcome.

Example:
“Recruited to reverse declining sales; launched a new client acquisition strategy that grew revenue by 27% in 12 months.”

Each bullet should feel like a mini success story, showing initiative and impact.

Balancing Individual and Team Success

It’s essential to highlight your personal contributions, but don’t overlook team achievements if you played a leadership or collaborative role. For executives and managers, showing how you built or guided high-performing teams can be just as compelling as individual accomplishments.

Common Mistakes to Avoid

  • Listing duties instead of results: “Responsible for managing budgets” says little. “Directed $5M budgets while cutting expenses 10%” makes an impact.

  • Overloading with generic claims: Words like “dynamic,” “driven,” or “innovative” mean little without examples.

  • Too much detail: Achievements should be concise and scannable. Avoid long-winded explanations.

Final Thoughts

Your Achievements section is where your career comes alive. By focusing on outcomes, using measurable data, and structuring each statement to highlight results, you show employers not just what you’ve done, but the value you bring.

If you’re unsure how to identify or quantify your own achievements, I can help. As a resume writer offering executive resume services, LinkedIn optimization, and interview coaching in Nashville, TN, and nationwide, I specialize in transforming everyday responsibilities into compelling, results-driven achievements that get noticed.

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Travis Koehler Travis Koehler

Education & Certifications: Building Credibility on Your Resume

While your experience and skills tell the story of what you can do, your Education and Certifications section shows the foundation of how you got there. This part of the resume may seem straightforward, but the way you present it can make a real difference in how recruiters and Applicant Tracking Systems (ATS) view your qualifications. Accuracy, consistency, and attention to detail matter here more than you might think.

As a professional resume writer in Nashville, TN, I often find that candidates either overemphasize this section or underestimate its importance. The goal is to strike a balance, presenting your education and certifications in a way that adds credibility without distracting from the rest of your accomplishments.

How to List Education Correctly

Your education entries should always include:

  • The name of the degree or diploma you earned.

  • The school you attended (college, university, or institution).

  • The location of the school, including city and state.

For example:
Bachelor of Science in Business Administration, University of Tennessee, Knoxville, TN

This format is clean, professional, and easy for recruiters and ATS to process. Avoid unnecessary details like high school information (unless you’re very early in your career) or unrelated coursework.

Should You Include Graduation Dates?

One of the most frequently asked questions I receive is whether to include graduation dates in the profile. Here’s the rule of thumb:

  • If you graduated within the last 10 years, include your date of graduation. This helps show your education is current and relevant.

  • If it’s been more than 10 years, you can leave the date off. In many cases, omitting older dates prevents unintentional age bias while still showcasing your credentials.

The key is consistency. Don’t list dates for some degrees and leave them off others.

Certifications: Keeping Them Current

Certifications often play a critical role in proving your expertise, especially in fields like project management, healthcare, IT, finance, and HR. For many roles, the proper certification is just as important, if not more important, than your degree.

When listing certifications, always include:

  • The full name of the certification (avoid abbreviations unless universally recognized).

  • The issuing organization.

  • If relevant, the location or governing body should be specified.

For example:
Project Management Professional (PMP) | Project Management Institute

When to Include Certification Dates

  • If the certification was recently earned or requires ongoing renewal (such as PMP, CPA, or IT credentials), include the year.

  • If the certification is lifetime valid or very old, you may omit the date. Including outdated years can unintentionally suggest your knowledge isn’t current, even if the credential is still valid.

Pro Tip: Always double-check that your certifications are still active. An expired certification should not appear on your resume unless clearly marked as historical.

Accuracy is Non-Negotiable

Your Education and Certifications section is not the place to “pad” your resume. Recruiters verify credentials, and background checks will uncover inaccuracies. Listing incomplete degrees as “earned” or including certifications you’ve let lapse can damage your credibility. Be honest and precise. Clarity builds trust.

Final Thoughts

Your Education and Certifications section is more than a formality. It reinforces your qualifications, supports your professional brand, and demonstrates your commitment to continuous learning. By presenting degrees accurately, being strategic with graduation dates, and keeping certifications up to date, you create a resume that’s both credible and competitive.

If you’re unsure how to format your education or whether your certifications should be listed with dates, I can help. As a resume writer offering executive resume services, LinkedIn optimization, and interview coaching in Nashville, TN, and beyond, I specialize in crafting resumes that highlight the right details for the right opportunities.

If you would like a professional to take on your project. Let’s connect! Book a consultation here: https://tkwriting.youcanbook.me/

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Travis Koehler Travis Koehler

How to Write an Experience Section That Tells Your Career Story

The Experience section is the backbone of your resume. While your header, summary, and competencies set the stage, it’s your job history that delivers the proof. Recruiters want to see not just what roles you’ve held, but how you performed in them. The way you present this part of your resume can either elevate your career story or flatten it into a list of job titles.

As a professional resume writer in Nashville, TN, I’ve helped professionals at every level transform their experience sections from simple task lists into compelling narratives of achievement. Let’s explore the techniques and styles that make this possible.

Beyond Responsibilities: Focusing on Results

A common pitfall is to treat the Experience section like a job description. Candidates often copy and paste their duties, hoping it shows they were qualified. The problem is that job descriptions focus on responsibilities, rather than results. Recruiters already know what a “Project Manager” or “Finance Director” is supposed to do; they want to see how you delivered beyond expectations.

The key is to frame your experience with accomplishment-driven language. Instead of saying, “Managed budgets,” you might say, “Directed $10M annual budgets while reducing operating costs by 12% through vendor renegotiations.” Results make you memorable.

Choosing the Right Style for Your Career

Different stages of a career and various industries can benefit from slightly different approaches. Here are three of the most common styles I use with clients:

1. Reverse Chronological

This is the most traditional and widely accepted format, listing your most recent position first and working backward. It’s best for candidates with a steady, progressive career path, and it is the format recruiters expect.

2. Hybrid (Combination)

This blends a chronological layout with a more thematic presentation. You still list roles in order, but you highlight grouped achievements at the top of each role or at the start of the section. This approach is particularly practical for executives or professionals who wish to showcase their significant accomplishments across multiple industries or functions.

 

3. Functional (Skill-Based)

Less common, but sometimes useful for career changers or those with employment gaps. Instead of focusing on job titles, it organizes content around core skills, with brief job listings beneath. This approach should be used sparingly, as many recruiters prefer a chronological structure.

Structuring Each Role

No matter the style, clarity and readability matter. A strong Experience entry typically includes:

  • Job Title – Bold and prominent; shows your role.

  • Company Name and Location – Demonstrates scope and context.

  • Dates of Employment – Month/Year format is most common.

  • Brief Overview Sentence – A one-line description of your role or team.

  • Accomplishment Bullets – 3 to 6 points highlighting measurable results.

This combination gives structure while leaving room for storytelling.

Writing With Keywords in Mind

Just as with your Core Competencies, your Experience section is a prime opportunity to incorporate keywords from job postings. These might include industry tools, leadership terms, or strategic functions. The trick is to blend them naturally into your bullets.

For example, instead of:
“Responsible for managing supply chain operations.”

Try:
“Optimized supply chain operations using Lean methodologies, reducing lead times by 20% while ensuring compliance with ISO standards.”

Here, keywords like Lean methodologies and ISO standards signal alignment with industry expectations.

Balancing Hard and Soft Skills

The Experience section is also where your competencies come alive. Hard skills demonstrate what you did: budgets managed, systems implemented, processes improved. Soft skills, meanwhile, should be reflected in the way you achieved results — leading teams, influencing stakeholders, and building client relationships.

By weaving both into your bullets, you tell a well-rounded story: you’re not only capable, you’re collaborative and impactful.

Tailoring for the Six-Second Scan

Remember that recruiters skim resumes quickly. Dense paragraphs of text won’t hold attention. Keep bullets concise and front-load them with powerful verbs: Led, Directed, Increased, Implemented, Transformed.

Each bullet should ideally answer one of three questions:

  1. What challenge did you face?

  2. What action did you take?

  3. What result did it deliver?

This STAR-inspired approach ensures every line earns its place.

Final Thoughts

The Experience section isn’t just a record of where you’ve worked — it’s the story of how you’ve created value. By selecting the appropriate format, emphasizing accomplishments over duties, and incorporating skills and keywords that align with your target roles, you can transform your job history into a career narrative that resonates.

If you’re struggling to showcase your career impact, I can help. As a resume writer offering executive resume services, LinkedIn profile optimization, and interview coaching in Nashville, TN, and beyond, I specialize in turning job histories into compelling stories that open doors.

Ready to elevate your resume? Schedule a consultation today..

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Travis Koehler Travis Koehler

Core Competencies: Showcasing the Skills That Make You Valuable

Every resume has sections that quietly carry more weight than job seekers realize. One of those sections is your Core Competencies, the short, powerful list of skills that signals your expertise, brands you as a professional, and helps both recruiters and Applicant Tracking Systems (ATS) recognize your value.

As a professional resume writer in Nashville, TN, I’ve seen too many resumes either skip this section altogether or fill it with generic, overused buzzwords. When done right, Core Competencies can be a recruiter’s roadmap to your strengths, and more importantly, a tool that ensures your resume gets through digital screening systems.

Why Core Competencies Matter

Think of your Core Competencies as your “resume keywords.” Recruiters and hiring managers are scanning for alignment with the job description, and ATS software is programmed to look for specific terms. Having a concise, well-crafted list ensures you get noticed by both.

However, this section isn’t only for machines; it’s also for people. Recruiters glance at Core Competencies to quickly confirm you have the technical and interpersonal skills they need. This is your chance to showcase not just what you can do, but what makes you stand out.

Hard Skills vs. Soft Skills

Your Core Competencies should balance hard skills (technical, measurable abilities) and soft skills (interpersonal qualities that define how you work).

  • Hard Skills might include things like Financial Analysis, Project Management, Data Visualization, Process Improvement, or Cloud Computing. These are teachable skills, often tied to certifications or measurable achievements.

  • Soft Skills highlight your human strengths,  including Communication, Leadership, Collaboration, Emotional Intelligence, and Problem-Solving. While these can feel harder to “prove,” they are just as critical to employers, especially for mid-level to executive roles.

Pro-Tip: Technical Skills, such as industry-specific software or hardware, may be numerous. You can create a separate section for these skills. Again, don’t overload the Core Competencies with these specific skills.

The best lists feature a thoughtful mix of both, reflecting the unique way you add value.

How Long Should the List Be?

Your Core Competencies section should feel complete but not overwhelming. Aim for 8 to 12 items. Fewer than that, and you risk underselling yourself. More than that, and the list starts to look cluttered or unfocused.

Each competency should be no more than a few words — short, punchy, and easy to skim. For example: Strategic Planning, Revenue Growth, Cross-Functional Team Leadership.

Using Keywords Strategically

This section is a prime opportunity for keyword optimization. Here’s why that matters:

  • ATS Filtering: Many resumes are never seen by a recruiter because they don’t contain the right keywords. Aligning your competencies with the language of the job posting can improve your chances of making it through.

  • SEO for Career Branding: If you’re uploading resumes to job boards or optimizing your LinkedIn profile, keywords also boost visibility in recruiter searches.

  • Geographic Optimization: If you’re targeting roles locally, consider subtly weaving in your market (e.g., Nashville-based Operations Management). This tells recruiters and ATS systems you’re aligned with their location.

The key is balance. Avoid keyword stuffing. Instead, choose the skills most relevant to the jobs you’re pursuing and those that represent your most substantial value.

Determining What Makes You Most Valuable

Not every skill deserves a spot in your Core Competencies section. Instead of listing everything you know how to do, focus on what sets you apart. Ask yourself:

  • Which of my skills deliver measurable results?

  • Which ones are consistently recognized by peers or leaders?

  • Which align most closely with the jobs I want now, not just the jobs I’ve had?

For example, an executive might know how to use Excel, but “Excel” isn’t a core competency at their level. Instead, they’d highlight Data-Driven Decision Making or Executive Financial Leadership.

Common Mistakes to Avoid

Even strong candidates can dilute their brand with poor execution. Some mistakes I often see include:

  • Generic buzzwords like “hardworking” or “team player.” These belong in examples, not in Core Competencies.

  • Overly technical jargon that recruiters outside your field may not understand.

  • Too many competencies are crammed into the section, making it unreadable.

  • Skills that aren’t relevant to your next career move.

Remember: this section should represent your core value, not a laundry list of everything you’ve ever done.

Final Thoughts

The Core Competencies section is more than filler, it’s a branding tool, an ATS strategy, and a recruiter’s shortcut to understanding your value. By carefully selecting 8 to 12 hard and soft skills, aligning them with keywords, and focusing on what makes you most valuable, you turn this simple list into one of the most potent parts of your resume.

If you’re unsure which skills deserve a place on your resume, or how to balance hard and soft skills effectively, I can help. As a resume writer offering executive resume services, LinkedIn optimization, and interview coaching in Nashville, TN, and beyond, I specialize in assisting professionals to identify and highlight the skills that get them hired. Visit www.tkwriting.com to learn more and schedule a consultation.

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Travis Koehler Travis Koehler

Crafting a Powerful Professional Summary That Builds Your Brand

2nd in the series on building an impactful resume

Every resume tells a story, but not all of them start strong. Imagine handing your resume to a recruiter who flips past the header and begins reading your opening paragraph. In that brief moment, you’ve either sparked their interest or lost their attention. The Professional Summary is where you set the tone, a compact narrative that highlights who you are, what you do best, and why you’re worth a closer look.

In my work as a professional resume writer in Nashville, TN, I’ve seen accomplished professionals undersell themselves with vague or generic summaries. Let’s explore how to craft one that delivers immediate impact and positions you as the candidate of choice.

Defining the Professional Summary

The Professional Summary is neither a biography nor a list of career objectives. Instead, it is a three to four-sentence snapshot that immediately positions you as a qualified, valuable, and intentional candidate. Think of it as your personal elevator pitch written into your resume.

A strong summary answers the silent questions on a recruiter’s mind: Who is this person? What do they specialize in? What impact can they bring to my organization?

Building the First Impression

The opening sentence should establish your professional identity. The most effective way to do this is by pairing a noun and an adjective that clearly define your brand. For example, “Strategic Finance Leader” or “Innovative Marketing Executive.” These two or three words immediately set the tone, showing confidence and direction.

From there, you can expand into core skills. This is where you highlight your strengths, not by listing technical terms in isolation, but by weaving them into your story. A candidate might say, “Skilled in aligning financial planning with organizational strategy and leading cross-functional teams to achieve measurable results.” This is stronger than simply writing “financial planning” or “team leadership” in isolation, because it frames those skills in action      

Adding Proof of Value

One of the biggest mistakes I see is leaving the summary vague. A statement like “hardworking professional seeking growth opportunities” says very little. Instead, the summary should showcase achievements or impact, even if they are presented in broad strokes. A phrase such as “Recognized for leading multimillion-dollar initiatives that streamlined operations and boosted profitability” gives instant credibility and sets you apart from other applicants.

By including outcomes, you shift the focus from what you have done to what you have accomplished. Recruiters want to hire results, not just responsibilities.

Closing With Career Branding

The final sentence is your chance to bring the summary together. This is where you reinforce your professional brand or clarify your career direction. For some, it might be, “Dedicated to developing innovative strategies that drive sustainable growth.” For others, it could be, “Passionate about leading organizational change and building high-performing teams.”

This closing sentence acts as a forward-looking statement, tying your experience to the roles you are targeting.

Avoiding Common Pitfalls

Some of the most frequent errors I encounter when reviewing client resumes are worth calling out:

  • Vagueness: Generic statements that could apply to anyone.

  • Overuse of buzzwords: Phrases like “dynamic leader” or “results-oriented” without context.

  • Length: Summaries that read like mini-biographies instead of concise branding statements.

  • Self-focus: Using “I” statements or describing what you want, rather than what you offer.

Each of these weakens the impact of the summary and wastes precious space at the top of the resume.

The Six-Second Test

When you finish writing your Professional Summary, read it out loud and ask yourself: Would this capture someone’s attention in six seconds? If the answer is no, it’s time to refine. The summary should feel sharp, confident, and tailored,  not like a block of filler text.

Final Thoughts

The Professional Summary is your chance to make a strong first impression, and in today’s competitive market, that impression can determine whether your resume is read or rejected. By defining your professional identity, weaving in your skills, adding proof of value, and closing with brand clarity, you give recruiters every reason to keep reading.

If you’re struggling to articulate your brand or to craft a summary that resonates, I can help. As a professional resume writer offering executive resume services, LinkedIn profile optimization, and interview coaching in Nashville, TN, and nationwide, I specialize in turning career stories into powerful, attention-grabbing documents.

Ready to strengthen your resume? Visit www.tkwriting.com to learn more and schedule a consultation.

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Travis Koehler Travis Koehler

How to Perfect Your Resume Header: The First 6 seconds that can end your chances for an interview.

When recruiters, human resources professionals, or other hiring personnel review a resume, the clock starts ticking. On average, your resume has just six seconds to make an impact before the reader decides whether to keep going or move on. That’s why your resume header, the very first thing they see,  is one of the most critical parts of your document.

As a professional resume writer, I’ve seen countless resumes fail, not because the candidate lacked experience, but because their header didn’t capture attention, wasn’t optimized for ATS (Applicant Tracking Systems), or looked outdated. Let’s break down every element of a powerful header so you can make the right first impression.

Why the Resume Header Matters

Think of your resume header like a business card at the top of your document. It introduces you, frames your brand, and makes it easy for recruiters and hiring managers to reach out to you. More importantly, it creates a visual impact that sets the tone for everything else that follows.

A poorly designed or cluttered header can make your resume look generic. But a clean, professional header immediately communicates that you are organized, modern, and ready for the next step in your career.

What to Include in a Resume Header

Here’s what belongs at the very top of your resume:

1. Your Name

Your name should be the most prominent element of the header. Use an industry-appropriate and larger font size than the rest of your resume. For now, Arial, Calibri, Helvetica, and Verdana are ATS-friendly fonts; however, as AI improves and software updates occur, the font type will become less of an issue.

Pro Tip: If it is industry-appropriate, add a color to your Name, Headline, or Title. Remember, color grabs attention; use it sparingly, but it can be a handy tool in your resume strategy.

2. Professional Headline or Title

The Headline or Title is often overlooked but incredibly valuable. Your headline should highlight the role you’re targeting and the expertise you bring.

This is also an excellent place to include advanced degrees or certifications, especially when your degree or certification is an expertise or a requirement in the job description.

The headline acts as a quick elevator pitch. It can also immediately let the reader know you have the necessary experience and/or qualifications required for the position for which you are applying. Additionally, it can tell the reader exactly what kind of role you’re pursuing.

Examples:

  • Senior Finance Leader | Strategic Planning & FP&A Expert

  • Global Marketing Director

  • MBA, Executive Operations Leader

3. Contact Information

Please keep it simple, professional, and be certain the information is accurate. I cannot tell you the number of typos that have cost candidates the interview. If they can’t reach you, they can’t interview you. Include:

Phone number: Use a direct line or mobile you check often and answer the call. In today’s world of texting and emailing, you can set yourself apart simply by having a conversation.

Professional email address: Avoid outdated and unprofessional emails; use your name if possible. Remember, you can set up free email accounts on many platforms. If your personal email is constantly inundated with spam, I recommend creating a designated account for your job search.

City and State. You no longer need a complete street address; just a location for geographical relevance, such as Nashville, TN. If the company needs your address, they will ask for it, and you can provide it at that time.

Pro Tip: If you choose to create a custom email address for your job search, I recommend not using phrases in the email that use phrases like ”jobsforname@ or hirename@.  They are not professional and appear desperate.

4. LinkedIn Profile Link

In today's digital world, your LinkedIn profile is often just as important as your resume. Ensure that you include a hyperlink with your customized LinkedIn URL (not the long string of random characters).

Pro Tip: Ensure your LinkedIn profile aligns with your resume. If you have earlier roles on your LinkedIn that are not on your resume, that is fine. Your resume should be one to two pages long, and these limitations are understood.

If there are inconsistencies between what appears on your resume and what is on your LinkedIn profile, within the resume timeline can be a red flag. Recruiters, Human Resources professionals, or hiring personnel will check.

5. Portfolio or Website Links

When writing a resume, remember your audience. Yes, first, that will be the ATS. But once the hiring professional is reading your resume, you want to make your work as accessible as possible. Make that professional’s life a little easier by making your skills easy to validate.

For professionals in creative, technical, or consulting roles, adding a link to a portfolio or personal website can help you stand out. Whether it’s design samples, a GitHub repository, or a professional portfolio, this extra step shows credibility and initiative.

6. Optional: Professional Photo

In the U.S., a headshot is generally not recommended for resumes, but in specific global markets (Europe, Asia, the Middle East), a professional photo is expected. There are some industries in the U.S. where a picture is acceptable, particularly in entertainment, hospitality, and other public-facing roles. Always research industry norms for your field and region before including one.

Making a Visual Impact with Your Header

Your resume isn’t just about the words — it’s about the design. Remember:

  • White space matters. A clean header helps your resume breathe and look approachable.

  • Color is OK. Professionally utilized color can set your resume apart in a sea of black and white.

  • Consistency is key. Maintain a consistent style throughout your resume for a polished appearance.

  • Strategic formatting draws the eye. Bold your name, make your headline clear, and align your contact details in a way that’s easy to skim.

  • Font Size. Make your resume easy to read. Do your best to never use a font size smaller than 10 points. Remember, your name should be in a larger font.

Recruiters are making snap judgments in seconds. A visually appealing header conveys professionalism, attention to detail, and a modern awareness of what hiring managers expect.

Common Mistakes to Avoid

  • Using outdated contact info (old emails or disconnected numbers).

  • Listing complete street addresses (no longer necessary).

  • Adding unprofessional emails (think beachbum99@gmail.com).

  • Forgetting LinkedIn (most recruiters will search for you anyway).

  • Cluttered designs (headers that try to fit too much information in one space).

Final Thoughts

Your resume header is small, but it’s mighty. In those first six seconds, you either capture attention or lose it. By including the correct details (your name, headline, contact information, LinkedIn profile, and optional links) and presenting them with clarity and visual impact, you set the stage for the rest of your career story.

If you’re unsure whether your header is working for you, don’t leave it to chance. As a professional resume writer in Nashville, TN, I specialize in creating powerful resumes that help professionals, from new graduates to middle management to the executive level, stand out from the competition.

If you are ready to upgrade your resume and would like a professional to take on your project, visit www.tkwriting.com to learn more about my executive resume services, LinkedIn profile optimization, and interview coaching.

 

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